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Hermès Q4 Sales Surge by 18%, CEO Confirms Price Increase

Axel Dumas shrugged off concerns about the Chinese and US markets, despite a recent 8...

The high-end beauty category will welcome new members with the entry of Richemont

Following in the footsteps of the luxury conglomerate Kering from France – the giant that...

New arrivals?

Sell the brand, not just the product Product quality must be as effective as advertised...

‘Test’ your knowledge of beauty terms from A to Z

Every field presents us with a plethora of specialized terms that can be overwhelming. This...

“Anti-aging”: Real or just a marketing ploy exploiting everyone’s fear of aging?

Luxury cosmetic brands are all racing to invest in product improvements promising skin rejuvenation. But...

How is the beauty industry “rejuvenating” to reach Gen Z?

The beauty landscape is rapidly evolving, with E.l.f. Cosmetics emerging as a formidable challenger to...

What do young designers do to establish their own brand position in the fashion industry?

Easily recognizable logos and a loyal customer base are becoming more important than the next...

Marketers should take note: 2024 will be the year of brand building

Even under financial pressure, in 2024, marketers should focus on the power of branding rather...

Ambitious to surpass Shein, Inditex expands its affordable fashion brand Lefties

The expansion of Lefties plays a crucial role in Inditex’s competitive strategy – the parent...

Discounts and Offers: The Sweet Trap of Growth. What Luxury Brands Do to Escape?

LVMH once again announces record financial results. This is partly due to the conglomerate’s ability...