Blog
The high-end beauty category will welcome new members with the entry of Richemont
Following in the footsteps of the luxury conglomerate Kering from France – the giant that...
New arrivals?
Sell the brand, not just the product Product quality must be as effective as advertised...
‘Test’ your knowledge of beauty terms from A to Z
Every field presents us with a plethora of specialized terms that can be overwhelming. This...
“Anti-aging”: Real or just a marketing ploy exploiting everyone’s fear of aging?
Luxury cosmetic brands are all racing to invest in product improvements promising skin rejuvenation. But...
How is the beauty industry “rejuvenating” to reach Gen Z?
The beauty landscape is rapidly evolving, with E.l.f. Cosmetics emerging as a formidable challenger to...
What do young designers do to establish their own brand position in the fashion industry?
Easily recognizable logos and a loyal customer base are becoming more important than the next...
Marketers should take note: 2024 will be the year of brand building
Even under financial pressure, in 2024, marketers should focus on the power of branding rather...
Ambitious to surpass Shein, Inditex expands its affordable fashion brand Lefties
The expansion of Lefties plays a crucial role in Inditex’s competitive strategy – the parent...
Discounts and Offers: The Sweet Trap of Growth. What Luxury Brands Do to Escape?
LVMH once again announces record financial results. This is partly due to the conglomerate’s ability...
Fun Collection Commemorating the Friendship between Marc Jacobs and Anna Sui
Renowned fashion designers and close friends Marc Jacobs and Anna Sui have just released a...